Artist Management for the Music Business 4th Edition Book

NEW Artist Management for the Music Business4th Edition (Paul Allen)Anyone managing an artists career needs to be well versed & have a savvy understanding of the moving parts of the music business. Learn how & why those moving parts move, as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music & how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews & case studies with examples of real-world management issues & outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify & manage income sources, & guidance on the ever-changing social media landscape of the music business. This book gives access to resources about artist management & the music business at its companion website.322 pages

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